M.E. Sharpe, Inc.

Advertising management.

Jugenheimer (advertising, Texas tech U.) and Kelley, an executive vice president for a national advertising agency, have written this textbook for undergraduate courses in advertising management that focuses on financial management, business planning, ethics, human resources and budgeting. The authors have designed this volume as a companion piece to their Cases in Advertising Management casebook and provide fundamental concepts of decision making, leadership and planning to supplement the exercises and discussion questions. A concluding section focuses on "managing yourself," with tips and advice on how students can plan their own careers as advertising managers and executives by setting specific goals. (Annotation ©2009 Book News Inc. Portland, OR)

American countercultures; an encyclopedia of nonconformists, alternative lifestyles, and radical ideas in U.S. history; 3v.

From environmental writer Edward Abbey, author of The Monkey Wrench Gang, which helped inspire the radical environmental group Earth First!, to the zoot-suiters, a youth counter-culture that emerged among predominately African American and Mexican American youths during the late 1930s, this three-volume encyclopedia contains some 500 entries describing a broad array of topics associated with religious, political, identity, artistic, and lifestyle countercultures across American history. In order to give a sense of the topical breadth of the encyclopedia, perhaps it is useful to list some of the headings in its topic finder: arts and artists; civil rights and social protest movements; communities, settlements, and neighborhoods; consumer goods and products; cultural/historical periods and events; drugs and drug culture; ideologies and theories; literature and literary figures; film, television, radio, and alternative media; music and musicians; pastimes, fads, and recreations; religious/spiritual movements and figures; and sociopolitical movements. Specific examples of entry topics, presented in no particular order, include the Harlem Renaissance, Muhammad Ali, Andy Warhol, the Federal Arts Project, Charles Bukowski, R. Buckminster Fuller, the Catholic Worker Movement, the Industrial Workers of the World, Emma Goldman, the New Left, underground comics, the Burning Man Festival, the Sacco and Vanzetti case, the Ku Klux Klan, Jehovah's Witnesses, anarchism, The Catcher in the Rye, Easy Rider, rap music, and Johnny Cash. Entries are frequently cross-referenced and include brief guides to further reading. Also included are 26 documents, including writings by Emma Goldman, Henry David Thoreau, and Ralph Nader; political statements of the Black Panther Party and Students for a Democratic Society; song lyrics by Bob Dylan; and Harlem Renaissance poetry, to cite a few. A bibliography, filmography, and index are also included in the third volume. (Annotation ©2009 Book News Inc. Portland, OR)

Associations and the Chinese state; contested spaces.

Unger (Contemporary China Centre, Australian National U.) notes that the boom in associations in contemporary China — including scientific, business and trade associations, women's advocacy groups, and charities — has led some social scientists to posit that this trend reflects democratization and the growth of a civil society. In nine chapters, Australian and US scholars present differing views on the roles of such associations and their tolerance by state corporatism as lenses through which to appraise sociopolitical changes occurring in the country. Some of the chapters are based on The China Journal, formerly co-edited by Unger. (Annotation ©2009 Book News Inc. Portland, OR)

Cases in advertising management.

Designed to be incorporated into an undergraduate course in advertising management, this collection of case studies illustrates current trends in marketing such as digital media and integrated marketing communications. Kelley, an executive vice president of an advertising firm, joins with Jugenheimer, an independent marketing consultant, to produce case studies from well-known agencies that describe management strategies for global expansion, billing procedures, outsourcing and overall profitability. The authors have also intended this volume as a companion piece to their textbook, Advertising Management, which covers leadership topics in marketing firms such as ethics, human resources, strategic planning and budgeting. (Annotation ©2009 Book News Inc. Portland, OR)

Civil disobedience; an encyclopedic history of dissidence in the United States; 2v.

This comprehensive history of civil disobedience in America offers a variety of ways for readers to study the issue. Entries include biographies of individuals, forms of protest (flag burning and food riots, for example), historical events and acts of protest, movements and groups, organizations and institutions, and causes, specific issues, and sources of protest. It also includes documents such as Henry David Thoreau's essay On Civil Disobedience, John Brown's final speech, and the trial remarks of Susan B. Anthony. The two- volume set includes a convenient topic finder and a glossary of related terms. It will interest general readers, writers and researchers, historians, genealogists, archivists, and librarians. Author Snodgrass (classics, Lenoir-Rhyne College) has compiled numerous reference works and textbooks. (Annotation ©2009 Book News Inc. Portland, OR)

Ethics and integrity in public administration; concepts and cases.

Cox (public administration and urban studies, University of Akron) assembles a global cast of chapter contributors from academia and government to discuss a range of issues, theoretical and conceptual paradigms, and global viewpoints in the field of ethics. Chapters are arranged in three sections on ethical foundations and perspectives, ethical management and leadership, and international and comparative perspectives. Some specific topics discussed are lessons from Katrina and Iraq, implications of organizational influence on ethical behavior, and measuring public and private-sector organizational core values. Material originated at a 2007 conference, "New Concepts, Theories, and Methods in the Study of Ethics and Integrity of Governance." (Annotation ©2009 Book News Inc. Portland, OR)

Georgia diary; a chronicle of war and political chaos in the post-Soviet Caucasus, expanded edition.

Japanese-born Goltz (Montana State U.-Bozeman) has been a political writer and academic in the US for most of his life. His account of his experience in the Republic of Georgia was first published in 2006, and this revision appends a new epilogue describing his return visit during the Russian-Georgian war of August 2008. He focuses mostly on the Shevardnadze period, and especially on the unnecessary and tragic disaster of the war in Abkhazia, which he says continues to haunt the country even now. The work is the final volume in his post-Soviet triptych on the Caucasus, the others covering Azerbaijan (1998) and Chechnya (2003). (Annotation ©2009 Book News Inc. Portland, OR)

Handbook of urban services; a basic guide for local governments.

Writing for graduate students of public administration, for elected city officials, and for reporters who cover local government, Coe (public administration, North Carolina State U.) outlines the services that municipal governments are call on to provide, and how they go about doing so. He covers public safety and public health, public works and planning, leisure, and support services. Specific topics include emergency medical services, animal control, water treatment and distribution, street maintenance and construction, parks and recreation, and public buildings and facilities. This is only an introduction, he warns, and will not by itself prepare someone to run a city. (Annotation ©2009 Book News Inc. Portland, OR)

The politics of cross-border crime in greater China; case studies of mainland China, Hong Kong, and Macao.

Shiu-Hing Lo (political science, U. of Waterloo, Canada) examines activities across the borders between the three entities by organized crime groups and individuals, as well as terrorism, assassination, and espionage as crimes against government. After surveying types and patterns of crime, he describes the response of mainland China at the national, provincial, and local levels and by post-colonial states in Hong Kong and Macao. A chapter also considers inter-governmental and regional cooperation. (Annotation ©2009 Book News Inc. Portland, OR)

Principles of knowledge management; theory, practices, and cases.

Approaching the field of knowledge management (KM) from a management perspective rather than a technical point of view, the authors combine their backgrounds in information systems and organizational behavior to address the knowledge component as well as the management aspects of KM. Part I reviews current concepts of KM and the process by which KM is diffused in organizations. Part II addresses the structure, attributes, and processes of the knowledge-based enterprise, with particular focus on the design and implementation of knowledge-management systems (KMS) in the public and private sectors. Part III takes on the issue of measuring the outcomes of KMS, and discusses the KM audit in light of recent legislation. The book concludes with eight original cases illustrating successful and unsuccessful approaches used by companies in the travel industry, the health care sector, and telecommunications. Chapter objectives, key point summaries, and discussion questions are included. The text can be used for undergraduate and graduate courses in KM and KMS, and can be used as a resource by students in business administration, communications, economics, and management of information systems. The authors teach at the Illinois Institute of Technology. (Annotation ©2009 Book News Inc. Portland, OR)

Sales management; analysis and decision making, 7th ed.

For undergraduates, Ingram (marketing and business administration, Colorado State U.) et al. provide a textbook on sales management from the perspective of a sales management decision maker. It addresses the importance of using different strategies for different consumer groups, and integrating corporate, business, marketing, and sales approaches. For this edition, chapters begin with new opening vignettes, Sales Management in the 21st Century boxes have been revised, and new executives have been added to the Sales Executive Panel. The chapter on personal selling has been revised, and new topics have been added to all chapters such as the characteristics of best sales organizations, online recruiting, competency interview questions, training practices, new developments in compensation, and the use of Six Sigma in management. Discussion of trust building, focusing on a customer orientation, salesperson competence, candor, dependability, and customer compatibility has been expanded, with new coverage of themes of complexity, collaboration, and accountability. Old cases have been removed and two new ones have been added. (Annotation ©2009 Book News Inc. Portland, OR)