Atlantic Publishing
The complete guide to Google advertising; including tips, tricks, & strategies to create a winning advertising plan.
Author Brown, who has previously published books on Internet advertising, promotion, and marketing, offers extensive advice on how to take advantage of the marketing power and massive Internet presence of Google. The book is intended for anyone who has a Web site, is considering developing one, or who has a business that depends on the Internet for marketing and advertising. Topics include a brief history of Google, an overview of its features over and above its function as a search engine, developing online marketing plans, using Google AdWords, search engine optimization, and choosing effective keywords and phrases. The book also includes a helpful glossary. (Annotation ©2008 Book News Inc. Portland, OR)
The complete guide to locating, negotiating, and buying real estate foreclosures; what smart investors need to know — explained simply.
This guide for beginners and professionals takes readers through the process of buying real estate foreclosures for investment, from types of mortgages and locating properties, to contacting homeowners, evaluating properties, and the buying process. Final sections focus on renting and selling properties, and building wealth by investing in foreclosures. The authors try to address possible traps, and using the internet to get information, with web addresses incorporated throughout the text. Orlando is a freelance writer, and Ford is a writer, editor, trainer, and entrepreneur. (Annotation ©2008 Book News Inc. Portland, OR)
The complete guide to understanding, controlling, and stopping bullies & bullying; a complete guide for teachers & parents.
School shootings attest to the fact that bullying can have deadly consequences. This book overviews why bullying occurs in schools, describes types of bullies and victims, and gives advice on cooperating with students, teaches, and parents to develop and enforce an anti-bullying school policy. The book offers methods for evaluating the extent of bullying in a school, helping students develop anger management and conflict resolution skills, and providing better supervision in areas where bullying often occurs. A chapter on bullying and the law overviews the juvenile justice system, defines concepts such as negligence, and looks at hate crimes, gangs, and stalking as bullying. Appendices provide anti- bullying pledges for teachers, students, and parents, and a safety checklist for schools, homes, and communities. Kohut is a freelance writer with education and experience in social work and criminal justice. (Annotation ©2008 Book News Inc. Portland, OR)
The complete guide to working for yourself; everything the self-employed need to know about taxes, recordkeeping, and other laws, with companion CD-ROM.
The title is an exageration of course, but the authors (both are freelance writers; Murray is also a small business consultant) do present practicalities that might make heads-in-the-clouds would-be entrepreneurs come down to earth, and will be useful to those who are already in business. Coverage begins with advantages and disadvantages of self employment, some self analysis (do you have what it takes?), and warnings about scams. Following is information on choosing a legal entity, naming the business and writing a business plan, and then: licenses, permits, insurance, prices, collection, marketing, taxes, bookkeeping, and hiring & firing, among other topics. The accompanying CD-ROM contains legal forms, agreements, and contracts. There is no bibliography, but a brief list of web resources is included. A more detailed index would have mad this book a more valuable resource. (Annotation ©2008 Book News Inc. Portland, OR)
The complete guide to writing effective & award winning grants; step-by-step instructions. (Includes CD-ROM)
This book/CD-ROM package gives information on basics of grant writing and provides detailed case studies as examples. The book is organized following the typical step-by-step process of grant writing: from creating the structure of a new organization, through forming project ideas, locating grants, submitting a proposal, and following through with award requirements. There is also a section on contingency plans if the first grant effort is not successful. Chapter summaries, checklists, and sample forms are included. The CD-ROM contains grant- writing templates. Harris has worked in the field of community development and regional planning for 18 years. (Annotation ©2008 Book News Inc. Portland, OR)
How to open and operate a financially successful redesign, redecorating and home staging business; with companion CD-ROM.
Larsen has run a successful interior design and redesign business since 2001. She offers a practical text for individuals interested in starting their own business in home redecorating — to help homeowners improve the interior design of their living space — and home staging, also known as real estate staging, to prepare a home for sale. Coverage includes an overview of the profession, what services to offer, creating a simple and formal business plan, setting up a home office, marketing, making promotional presentations, day-to-day workings of the job, professional design techniques, and business growth considerations. The text includes a number of sample forms and checklists, and is accompanied by a CD-ROM. (Annotation ©2008 Book News Inc. Portland, OR)
How to open & operate a financially successful retail business. (CD-ROM included)
This concise but thoughtful guide covers basic know-how and advice for readers starting their own business or buying an existing one. Topics covered include: financing a business, writing a retail plan, budgeting and operational management, accounting and bookkeeping, managing labor, understanding customers and sales techniques, dealing with suppliers and service providers, and leaving the business. The accompanying CD-ROM contains all the forms offered in the book as well as a sample business plan. (Annotation ©2008 Book News Inc. Portland, OR)
How to open & operate a financially successful child care service. (CD-ROM included)
This thoughtfully-written concise guide describes the basic know-how necessary for starting a child care business. Insight on hiring part time vs. full time employees, creating a business plan, accounting and bookkeeping, gaining accreditation and education, understanding children's policies and legal issues, organizing food and beverage management, marketing, and establishing emergency plans is offered. The accompanying CD-ROM contains all the forms found in the book and a sample business plan. (Annotation ©2008 Book News Inc. Portland, OR)
How to read and understand financial statements when you don't know what you are looking at.
This book decodes the four main financial statements: balance sheets, income statements, cash flow statements, and statements of shareholders' equity, and additionally explains terminology associated with financial statements. Written in clear, concise language and intended for business owners or individual investors with little or no business training, the book contains 12 chapters on topics such as the four main financial statements (each receiving a separate section), financial ratio analysis, the SEC and independent audits, contemporary corporate scandals, and investment strategies. The publication is liberally dotted with charts and graphs, contains a useful glossary, and ends on a sample analysis of Starbucks' 2006 annual report. (Annotation ©2008 Book News Inc. Portland, OR)
The online identity theft prevention kit; stop scammers, hackers, and identity thieves from ruining your life.
Written in an easy-to-read manner and intended for the general public, this book's chapters include common questions such as the safety of the internet, who identity thieves are, and how identity can be stolen online, as well as protection tips from identity thieves, suggestions for living anonymously, what to do when your identity is stolen, and identity theft protection, help, and resources. One of the four appendices includes form letters for disputing credit card charges, collection agency claims, and account charges. (Annotation ©2008 Book News Inc. Portland, OR)
The real estate math handbook; simplified solutions for the real estate investor.
This book presents some of the most fundamental arithmetic, algebraic, and logical concepts integral to the kind of mathematics used in the fields of real estate, finance, and investment. The first chapter overviews principles of basic arithmetic, elementary algebra and statistics, and logic and inference. Subsequent chapters cover methods used in computing interest rates, and mathematical concepts used in investments and acquiring investment capital. A chapter on real estate covers real estate measurements, market valuation, commission, depreciation, and mortgages. There are also chapters on income property valuation and the mathematics of notes and annuities. A final chapter introduces Excel. Worked examples are included in every chapter. The book can be used for self-study and reference, and as a supplemental text in a college course in real estate or investing. The author is an Army Operations Research Analyst. (Annotation ©2008 Book News Inc. Portland, OR)
The secret power of blogging; how to promote and market your business, organization, or cause with free blogs.
This book explains how to create blog marketing campaigns, build stronger customer relations, generate new qualified leads and sales, and build a readership list quickly. Writing the blog, Web site traffic, legal issues, and syndication are some areas covered. Real- life case studies and interviews reveal the secrets of successful bloggers. A glossary is included. The book is for anyone who has a Web site or who is considering developing a Web site, including companies with an established online presence, small businesses, large businesses, and sole proprietors. Brown has written other books on Internet marketing. (Annotation ©2008 Book News Inc. Portland, OR)
