Atlantic Path Publishing

Writing and developing your college textbook; a comprehensive guide to textbook authorship and higher education publishing, 2d ed.

In only a few years a great deal has changed in academic publishing, and only part of that change has been in available and applicable technologies. In this edition, practitioner and consultant Lepionka explains current developments in digitization, wiki-textbooks and pricing, but also concentrates on textbook writing, such as setting learning objectives to develop the entire textbook package, and adds more links to resources, practical authoring tools and examples. She reviews the industry and how it publishes textbooks, then covers proposals, contracts, audience assessment, authorial voice, learning objectives, heading structure, pedagogical considerations, feature development, drafting and revising, schedule and length control, citations and permissions, and visuals. The result is a practical guide that covers a wide range of fields and provides solid support for textbook editors as well as college instructor-authors. (Annotation ©2008 Book News Inc. Portland, OR)