M.E. Sharpe, Inc.

Advertising campaign design; just the essentials.

Advertising and design professional and educator Blakeman (U. of Tennessee, Knoxville) has written five other books on advertising and marketing topics. Her latest publication provides a straightforward but extensive look at the issues of campaign design and development. Using a step-by-step approach, she explains the creative process of designing a successful integrated marketing communication campaign one topic at a time, in this invaluable resource text for small business owners, academics, and students. Coverage includes developing a business plan that will lay the foundation for the creative development stage; developing a precisely planned and executed creative idea that will resonate with the target audience; identifying components that, used repetitively across multiple media, help an idea consistently maintain its visual/verbal voice; and understanding the creative nuances of varied traditional and alternative media vehicles, and exploiting their strengths. (Annotation ©2011 Book News Inc. Portland, OR)

Advertising media planning; a brand management approach, 3d ed.

Kelley (advertising, U. of Houston) offers a text for students and for professionals who make advertising and promotional media decisions, including media planners and brand managers, focusing on media planning as a consumer engagement process. This third edition contains revised material on media planning for traditional broadcast, print, and outdoor advertising, along with new chapters on digital and social media, in-store media, direct response, ethnic media, and alternative media. There is new information on the advertising agency business in general, with new chapters on the effects of media ownership, agency organization, and agency compensation. The book begins by reviewing the components of a communication plan; later chapters cover topics such as defining the target audience, working with a budget, and the language of media planning. After chapters on specific media, the text addresses steps for preparing and evaluating an advertising media plan. (Annotation ©2011 Book News Inc. Portland, OR)

Advertising media; workbook and sourcebook, 3d ed.

This perforated-page workbook can be used with the author's textbook, Advertising Media Planning: A Brand Management Approach, or it can be used to supplement another media planning textbook. The workbook contains 42 units dealing with specific skills for working in advertising media. This third edition includes 12 additional units, including new units on media negotiation. Each unit begins with background information, then gives examples of research and cases from real-life advertising and media companies. Unit exercises and problems can have more than one possible solution. The sourcebook aspect of the workbook provides actual advertising media information sources in each unit and explains how to interpret the information found in these sources. The first three sections of the book cover marketing and communication planning, media objectives and strategies, and media tactics. Later sections are devoted to advertising tactics for broadcast media, print media, out-of-home media, and digital media. A final section on media tools, analysis, and resources provides information on basic concepts and numerical tools used in media planning and buying. Appendices offer a math primer, advertising media formulas, a glossary, and checklist of steps in the media decision process. Kelley is professor of advertising at the University of Houston. (Annotation ©2011 Book News Inc. Portland, OR)

The art & craft of case writing, 3d ed.

For students and researchers who have not written up case studies in business or the social sciences, two veterans of the craft update their textbook. It walks through the entire process from an idea to a finished document in chapters on such aspects as what a case is and why to write one, finding a case site and gathering data, organizing the case, testing and refining the teaching case, and alternative case formats such as multimedia and live case studies. No dates are cited for previous editions. (Annotation ©2011 Book News Inc. Portland, OR)

The Civil War era and Reconstruction; an encyclopedia of social, political, cultural, and economic history; 2v.

A single-authored encyclopedia is relatively rare, but Snodgrass, who has a long list of reference and other works to her credit, seems to relish the task. She thanks a very long list of people, but the writing is hers. This thoughtfully prepared two-volume work will serve students (high school and above) and general readers. In the preface the author states that the scope includes "...nonmilitary events, legal issues, philosophies, technology, agriculture, and expansion during a 17-year period (1861-1877)...." Four overview essays precede the alphabetically-arranged entries, which each include references and cross references. A thematic listing in the front matter groups entries as follows: African Americans; arts, culture, recreation; biographies; cities, states, regions, features; economy, industry, commerce, finance; education; family, community, society; historical events, periods, holidays; law, legislation, and the judiciary; military affairs; movements and ideologies; Native Americans; organizations; politics and government; religion; science, technology, medicine; transportation, communications, and the press; western settlement; and women and gender. The end matter in volume 2 comprises a chronology, a selection of roughly 30 documents, a glossary, a bibliography, and an index. (Annotation ©2011 Book News Inc. Portland, OR)

Emotional labor and crisis response; working on the razor's edge.

In public administration, rationality is prioritized over emotions, but Mastracci (human resources, U. of Illinois, Chicago), Guy (public administration, U. of Denver, Colorado), and Newman (public administration, Florida International U.) argue against this view, building off of ten years of research into the way that emotions form an important interface for virtually all public service occupations. They refer to emotional labor as the inner work of bringing out and holding back appropriate and inappropriate emotions in the course of stimulating or stifling emotions in others. This becomes most important in crises, where strong emotions are to be expected and managing them becomes part of what it means to serve others in those situations. These situations, though not exhaustive of where emotional labor is done, are ripe for examining what emotional labor is and how people go about doing it, the blind-spots in administrative theories, hiring people with emotional labor in mind, communicating competence while cultivating trust, how public workers handle blame, the role of gender in how emotional labor is done and received, and professional norms. Two appendixes offer protocols for interviews and an account of the evidence used in the text. (Annotation ©2011 Book News Inc. Portland, OR)

Human resource management in the public sector; policies and practices.

This compact text for upper undergraduates and graduate students in public administration and public policy introduces foundations of HR personnel, policies, and practices in public organizations; there is special emphasis on the municipal government context, with concepts applicable to other government and nonprofit organizations as well. The text integrates 'work-life balance' concepts to counter employees' declining commitments due to staffing reductions and loss of benefits. Early chapters review historical background and recent demographic changes in the workforce, then set out the principal functions and activities of HR management. Other subjects treated include employment opportunity management, talent development, performance management, compensation and benefits, and labor relations. Learning features include chapter summaries, key concepts and terms, reflection questions, and practical learning activities. Daly is affiliated with the department of government and international affairs at the University of South Florida-Tampa. (Annotation ©2011 Book News Inc. Portland, OR)

Ideas and art in Asian civilizations; India, China, and Japan.

Stunkel (history, Monmouth U., New Jersey) has created a fine text for undergraduate courses, lucidly describing the philosophical foundations of each culture, as part of the larger description of their history and cultural traditions. The goal is to teach awareness of the underlying context for works of art associated with the chief religions and philosophies in India, China, and Japan, namely, Buddhism, Jainism, Hinduism, Taoism, Confucianism, and Shintoism. For each country, Stunkel discusses ideals of beauty, ideas in literature, and traditions in thought, providing the reader with a thorough grounding in the foundations of each country's culture. Illustrated throughout in b&w. Includes an annotated bibliography. (Annotation ©2011 Book News Inc. Portland, OR)

International economics; a heterodox approach, 2d ed.

This text for students who have taken a previous course will broaden the perspectives of economics majors and build connections for students majoring in international relations, business, and other social science fields. In spite of its plain b&w layout, the text attempts to be accessible to students with frequent headings, a conversational writing style, and graphs and tables, along with detailed chapter summaries, key terms and concepts, questions and problems, and an extensive glossary. In this second edition, the author consciously adopts a multi-paradigm approach that draws from neoclassical models along with models and ideas from other schools of economics, in addition to ideas from sociology, political science, psychology, and history. After an introduction to international economics, part 2 covers orthodox international trade theory and then looks beyond the neoclassical perspective, with chapters on imperfect competition and transnational corporations, and international trade's effect on unequal economic development. Later sections cover trade policy, international investment and finance, the international monetary system, and immigration's effects on economic growth. Online supplements include a student study guide and an instructor's manual. Van den Berg teaches at the University of Nebraska. (Annotation ©2011 Book News Inc. Portland, OR)

The settlement of America; encyclopedia of westward expansion from Jamestown to the closing of the frontier; 2v.

This two-volume set covers the time period from the first settlement at Jamestown, Virginia, in 1607, through the closing of the western frontier at Wounded Knee, South Dakota, in 1890. The encyclopedia entries are written by members of the Western Writers of America, and include many biographies of key figures such as explorers, trappers and traders, pioneers, politicians, military leaders, businessmen, and Native Americans. Other entries give information on commercial enterprises; expeditions and surveys; forts and military installations; factors related to the frontier and its settlement; laws, treaties, and proclamations; and military and law enforcement units. Further entries treat Native American policies and issues; Native tribes and peoples; politics and government; US territorial acquisitions; towns, settlements, and geographic features; trails, roads, and passes; transportation and communication; and wars and battles. In addition to alphabetical entries, Volume 1 contains about 50 pages of essays on topics such as the Trans-Appalachian Frontier, Indians, the fur trade, establishment, gold rushes, and railroads. Volume 2 contains a detailed year-by-year chronology from 1607 to 1890, plus 40 pages of primary documents from 1763 through 1902, including treaties, letters, legislation, speeches, and firsthand accounts. Each document is preceded by a brief introduction. The encyclopedia contains b&w historical illustrations, photos, and maps. Crutchfield is former executive director of Western Writers of America. (Annotation ©2011 Book News Inc. Portland, OR)

Speaking professionally; influence, power, and responsibility at the podium, 2d ed.

Writing for a broad audience — anyone that faces the responsibility of speaking in a professional capacity — Zaremba (communication studies, Northeastern U.) draws on rhetorical theory in order to provide guidance on how to successfully meet the challenges of professional speaking. Among the topics he addresses are ethical issues related to presentations, communication anxiety, audience analysis, presentation style and structure, the use of visual complements, team presentations, persuasion, verbal and nonverbal aspects of delivery, question-and-answer sessions, and critical assessment of presentation. (Annotation ©2011 Book News Inc. Portland, OR)

Sports in America from colonial times to the twenty-first century; an encyclopedia; 3v.

In three volumes, Riess (Northeastern Illinois U.) draws together essays and alphabetical entries on the history of sports in the US. Essays cover the colonial times to the twenty-first century, and address both spectatorial and participatory history and how social forces have influenced American sports history and vice versa. A sampling of topics covered include athletes; business, labor events, competitions; historical incidents; leagues, conferences, and circuits; media, arts, and entertainment; organizations, governing bodies, and associations; social and ethnic groups; social, legal, and political issues; individual sports and recreational activities; key teams and franchises; and venues and facilities. (Annotation ©2011 Book News Inc. Portland, OR)

Urban politics; cities and suburbs in a global age, 8th ed.

The eighth edition of this text is shorter than previous editions and has been rewritten to be more engaging to students. It offers new information on the Obama administration's urban policy, more emphasis on the politics of local economic development, and a new section on sustainable development. The text covers theory and research as well as successful policies and programs, the ongoing problems of urban America, and realistic policies for improving US cities and suburbs. After an overview of the contemporary urban situation and a review of the evolution of cities and suburbs, the text examines recent trends in gentrification and globalization. Other areas covered include leadership, urban political machines and reform, and suburban politics. Final chapters deal with regional governance in a global age, state and national policy, and the future of urban America. Learning features include case study boxes and b&w photos. Ross was professor emeritus at The American University. Levine teaches urban affairs at Wright State University. (Annotation ©2011 Book News Inc. Portland, OR)

World terrorism; an encyclopedia of political violence from ancient times to the post-9/11 era, 2d ed.; 3v.

The first edition of this three-volume reference was published in 1996, under different editorial leadership (Martha Crenshaw and John Pimlott); there's no doubt that it was time for an update. The aim is comprehensiveness, and the scope includes acts of terror by both state and non-state agents, across history, and throughout the world. The current editor, independent scholar James Ciment, provides a brief introduction. Following are essays arranged thematically as follows: definitions, types and categories; historical roots through World War II; the post- World War II era; September 11, 2001 — attacks and response; tactics, methods, and aims of modern terrorism; and counterterrorism. The essays are signed and include references and cross references. Key dates are boxed, and small b&w photos and some maps are included. Appendices comprise a chronology of major terrorist events 1945-2011, a directory of terrorist groups and individuals, a glossary, and a bibliography. Also available from Sharpe Online Reference (Global History & Culture Collection). (Annotation ©2011 Book News Inc. Portland, OR)