Portfolio Pub. Co.

Blah blah blah; what to do when words don't work.

Roam, an author associated with a management consulting firm that uses visual thinking to solve complex problems, addresses the overuse, misuse, and abuse of language that creates complexity, misunderstanding, and boredom in communication. He demonstrates an easier way to think about complicated things, understand ideas, and make learning about complex ideas more engaging. Using illustrations and examples from Bernie Madoff to VitaminWater, he outlines a tool for detecting problems; a set of guidelines for avoiding them by engaging the verbal and visual minds, called vivid thinking; and a path to follow so that ideas are vibrant, clear, and memorable. (Annotation ©2011 Book News Inc. Portland, OR)

Users, not customers; who really determines the success of your business.

Shapiro, the CEO of a digital marketing agency, presents a user-first approach to running a company and attracting online customers by selling a service or product that solves a basic consumer problem. Examples from both large and small organizations illustrate the structure of a business that can effectively meet user needs and the value of combining trust, convenience, price, and fun. (Annotation ©2011 Book News Inc. Portland, OR)