Pearson Technology Group
The ad-free brand; secrets to building successful brands in a digital world.
In this guide, Grams, who is associated with a brand communications, design, and strategy firm that specializes in building sustainable brands, cultures, and communities, describes how any type of company, which may or may not have brand experience, can build a brand without expensive ad campaigns, large marketing budgets, outside agencies, or specialized expertise. He outlines a collaborative, community-based approach that he learned while at an open source software company to building a brand from the inside out through employees, customers, and others who know and love it, and explains how to conduct inexpensive research on a brand and its value, develop brand positioning, implement the positioning internally and externally without using advertising, and continue engagement with it. An online edition of the book is included. (Annotation ©2011 Book News Inc. Portland, OR)
Content is cash; leveraging great content and the web for increased traffic, sales, leads, and buzz. (online access included)
Internet marketing expert Montes de Oca provides a strategic plan for how to maximize traffic, leads, and business sales by taking advantage of content syndication, online PR, social networking, article directories, and guerilla marketing techniques. And, the author says, it's possible to leverage those Internet tools to get maximum results from existing content — even on a small budget. As the author notes in her introduction, "Content is king...and content is cash." (Annotation ©2011 Book News Inc. Portland, OR)
Easy Mac OS X Lion.
This colorful introductory guide to Apple's Mac OS X Lion provides step-by-step instructions for performing basic tasks with the latest version of this popular operating system. Beginning with familiarizing the reader with the desktop environment, the work explores files, folders and disks, installing applications, system preferences, printing and peripherals, email and other online setups and basic home networking. Chapters include annotated screen shots, illustrations, notes and tips, and access to a free online edition of the text is provided. Binder is a Mac enthusiast and the author of several other books on the subject. (Annotation ©2011 Book News Inc. Portland, OR)
Humanize; how people-centric organizations succeed in a social world.
This interesting and timely work on organization and management explores new trends in the humanization of institutions and businesses. Noting the evolution of public lives through the use of social networking and the democratization of social life, the volume discusses ways in which these aspects of personal freedom, and the benefits they bring, can be applied in an organizational structure. Access to online resources is provided. Notter is a management consultant and Grant is a media strategist. (Annotation ©2011 Book News Inc. Portland, OR)
Mac OS X Lion; on demand. (online access included)
This basic reference manual for Apple's Mac OS X Lion provides illustrated step-by-step instructions for performing everyday tasks with this latest version of the popular Mac operating system. Covering such topics as files and folders, applications, email and Internet access, printing and peripherals, multimedia and home networking, chapters are color coded for quick search and include annotated screenshots, tips and sidebars. Access to additional online resources is provided. Johnson has written over sixty books on computer software. (Annotation ©2011 Book News Inc. Portland, OR)
Maximizing lead generation; the complete guide for B2B marketers.
Stevens, who consults on customer acquisition and retention and teaches marketing at Columbia Business School, helps business-to-business marketers understand how to identify prospective customers and qualify their likelihood to buy in advance of making a sales call, and how this lead generation is the most crucial aspect of marketing. She explains its differences from other marketing; what the process is; lead generation campaigns and marketing databases; campaign development practices of research and testing, content marketing, and marketing automation; media selection, such as telemarketing, direct mail, search engine marketing, and trade shows; execution; response planning and management; lead nurturing; and metrics and tracking. (Annotation ©2011 Book News Inc. Portland, OR)
Microsoft BizTalk server 2010 unleashed.
This large comprehensive guide to Microsoft's BizTalk Server 2010 provides IT managers with information on core processes and practical uses of this popular business process integration software. The volume covers basic functions such as schemas, maps, pipelines and orchestrations and advanced features such as extensibility, activity monitoring and rules programming. Chapters include illustrations, screen shots, tips and code examples, and access to additional online resources is provided. The authors are business infrastructure and IT professionals from a variety of firms. (Annotation ©2011 Book News Inc. Portland, OR)
My Droid; 2d ed.
This comprehensive user's guide to Droid branded cellular telephones provides detailed instructions for getting the most out of the hardware and software features of these cutting edge, Android operating system smartphones. Topics discussed include physical phone features and differing models, phone and Google Voice procedures, multimedia, Bluetooth, WiFi and VPNs, email and web browsing, stock applications, customization and third party software. Chapters include full color screenshots, illustrations and step-by-step instructions and access to an online edition of the text is provided. Johnston is a writer for BYTE magazine. (Annotation ©2011 Book News Inc. Portland, OR)
No bullshit social media; the all-business, no-hype guide to social media marketing.
Marvelously straight-talking, this business guide tells the reader why and how to use social media, with lots of examples and continual, helpful references back to earlier lessons in the book. How to build community, customer service, managing content, and specific, practical tips on how to set up and run a social media marketing plan are among the techniques described. Anyone afraid of social media, ignorant of what it is and how to use it, as well as business professionals who wish to leverage it better will find this a rich guide. (Annotation ©2011 Book News Inc. Portland, OR)
Sams teach yourself LinkedIn in 10 minutes, 2d ed.
A business technology author who uses LinkedIn to develop her business introduces this leading social networking website for business (www.linkedin,com). In this update of the 2009 edition, Rutledge goes through the steps for setting up an account and profiles for success on the site on both computers and mobile devices. The guide includes definitions of terms, tips on shortcuts and solutions, web lessons, a companion website, and access to the online edition. (Annotation ©2011 Book News Inc. Portland, OR)
Using Microsoft OneNote 2010. (online access included)
This beginner's guide to Microsoft's OneNote provides an overview of features as well as step-by-step instructions for performing common tasks with this useful, collaborative, data collection and note taking software. Topics covered include touring the user workspace, notebooks, sections and pages, formatting notes, data and information, organization and searching, security features and collaborative sharing. The volume is integrated with additional online features provided by the publisher, including video tutorials and companion audio instructions that are referenced throughout the work. Oldenburg is a technical writer for Microsoft. (Annotation ©2011 Book News Inc. Portland, OR)
Word Press; in depth, 2d ed.
This beginner's guide to WordPress presents detailed step-by-step instructions for getting set up with this popular blogging software and service, while also providing more experienced users with technical "under the hood" documentation. The volume covers blog set up and management, graphics and multimedia, and custom installations and themes. A series on appendices also provide example projects, sample site maps and information on importing and exporting content. Chapters include illustrations, screenshots and sidebars and access to a free online edition of the text is provided. Smith and McCallister are the authors of several computer related books. (Annotation ©2011 Book News Inc. Portland, OR)
Zero to 100,000; social media tips and tricks for small business.
Sarah-Jayne and Dean Gratton, a couple with PhDs in psychology and telecommunications, respectively, present a primer on the key principles that make social media an essential tool for today's small businesses, and examples of how to choose the right platform for building a brand. Expert contributors answer questions and provide tips for newbie bloggers on success on Facebook, Twitter, YouTube, Foursquare, and LinkedIn. (Annotation ©2011 Book News Inc. Portland, OR)
