Entrepreneur Press
Official get rich guide to information marketing; build a million-dollar business within 12 months, 2d ed.
The Information Marketing Business Pyramid illustrates a range of ever more profitable opportunities — from publishing a free newsletter to offering seminars, home study guides, high-priced products, and eventual personal coaching and implementation services. Skrob (Information Marketing Association) offers sixty short chapters, often filled with personal stories, that outline under each example the same basic steps and strategies for successful information marketing. No references are provided, except to his own website, but the book does contain a useful glossary of information marketing terms. (Annotation ©2011 Book News Inc. Portland, OR)
Outcome-based marketing; new rules for marketing on the web.
Containing the latest tips on Internet marketing, this book by Leavy (InPlainSite Marketing) has a strong focus on building an effective website, taking advantage of social media, and ultimately closing the sale. Clear guidelines for measuring the outcome of online campaigns by relying on the integration of metrics are fully covered. The layout includes offset figures and type, along with "Be Strategic" boxes. The book contains a ten page glossary explaining some of the specialized phrases used throughout. No references are included. (Annotation ©2011 Book News Inc. Portland, OR)
The perfect hire; a tactical guide to hiring, developing, and retaining top sales talent.
Graham-Leviss, a management consultant, explains how managers can hire, train, and hold on to, top sales talent. She argues that hiring based on background and technical skills is not enough and that soft skills and the ability to solve problems are also important. She outlines five steps for hiring the best candidates, including defining the job, benchmarking the job, screening and interviewing, assessing top candidates, and developing talent. Case studies comparing multiple candidates and sales team analysis are provided. (Annotation ©2011 Book News Inc. Portland, OR)
Start your own food truck business.
This is an easy-to-read step-by-step manual for starting and developing a mobile food business such as a food truck, kiosk, or mobile event catering business. It covers everything from the history of food trucks to business and technical considerations, funding, pricing, logo design, website development, marketing ideas, and use of social media. The book is accessible, easy to read, and includes lots of "smart tips" as well as a glossary and list of helpful resources. (Annotation ©2011 Book News Inc. Portland, OR)
Street smart franchising, 2d ed.
Starting and maintaining a franchise has become even more difficult than it was in the past since the new financial situation starting in 2008. Franchise business operation is wrought with pitfalls and difficulties which are not always evident to the inexperienced. This guide by Mathews (past manager for such chains as Subway, Blimpie, Motophoto, and The Entrepreneur's Source) et al. provides practical advice for those thinking of starting a franchise business as well as those who have been in business and are looking for advice. (Annotation ©2011 Book News Inc. Portland, OR)
Successfully navigating the downturn.
Reviewing downsizing mistakes, Todrin, a business consultant with a master's in small business taxation and a law degree, offers principles, practical tips, and a few references for business survival in the current recession. Topics range from having a quick-response strategy and flat management practices, to resolving unpaid tax debt and selling short to turn foreclosure into success. Lessons are drawn from George Washington and President Obama. (Annotation ©2011 Book News Inc. Portland, OR)
