Nicholas Brealey Publishing
The ascent of media; from Gilgamesh to Google via Gutenberg.
This interesting volume on the history of media examines the nexus of commerce, culture, technology and politics as it relates to public media and explores how each new development in public discourse has built on historical antecedents and adapted to new technological improvements and challenges. The work examines specific modes of media transmission from the earliest plays and epic literature through movable type, newspapers, television and, currently, the Internet, discussing key innovations, personalities and trends in the media landscape. Parry is the former CEO of Clear Channel international and a long time media executive affiliated with a variety of networks and firms. (Annotation ©2011 Book News Inc. Portland, OR)