010 Publishers
Titles appearing in Reference — Research Book News — December 2011
I swear I use no art at all; 10 years, 100 books, 18,788 pages of book design, 2d ed.
Grootens, Joost.
010 Publishers, ©2010 111 p. $34.25 Z116
978-90-6450-719-9
Dutch designer Grootens offers detailed analysis and documentation of his book design work and the course of his career over the past ten years. The title is a quote from Hamlet — a response to the Queen's statement: "More matter, with less art." It encapsulates Grootens' approach and aesthetic, which is built on his background in architectural design and multimedia projects. He acknowledges the changes wrought by technology but emphasizes that good design requires much more than simple adeptness with the tools and that "...the designer above all needs to have clarity about the material he works with and subsequently provide clarity in his translation of data into representation." (Annotation ©2011 Book News Inc. Portland, OR)
