Atlantic Publishing
The complete guide to securing your own U.S. patent; a step-by-step road map to protect your ideas and inventions. (CD-ROM included)
Burrell, accompanied by legal counsel, gives a purely practical step-by-step set of instructions inventors can use to secure US patents and trademarks. He explains what a US patent is, requirements for filing an application, and the processing the application receives. He shows how inventions are invented from the idea stage through evaluation and manufacturing, explains the background of intellectual property such as copyright and trade secrets, and shows how to establish them for protection. He goes page by page through a patent application and processing and gives solid advice on marketing and manufacturing a patented invention, closing with advice on securely protecting a patent in the long term. (Annotation ©2007 Book News Inc. Portland, OR)
The complete pool manual for homeowners & professionals; a step-by-step maintenance guide.
Hardy offers pool owners and professionals basic information on many aspects of pool construction, maintenance, and ownership. Fourteen chapters brief readers on options for materials, water chemistry, cleaning principles, chemicals and cures, pool problems, automatic cleaners and other features, winterizing techniques, safety, and sanitizing systems, among other topics. One chapter is devoted to hot tubs and spas. (Annotation ©2007 Book News Inc. Portland, OR)
Design your own effective employee handbook; how to make the most of your staff. (CD-ROM included)
This guide explains how to design an employee handbook. Topics covered include formatting, "at-will" policies, employee information such as safety and sexual harassment, classifications, working hours, benefits and use of company property, paid time off, and job performance and behavior, among others. Standard policies are covered, and samples and resources for local, state, and federal laws are included. A handbook template is provided on the CD-ROM. (Annotation ©2007 Book News Inc. Portland, OR)
eBay's secrets revealed; the insider's guide to advertising, marketing, and promoting your eBay store, with little or no money.
For those who already operate on eBay, Blacharski, a writer and online entrepreneur, explains how to promote an eBay store and make more money from online auctions. Topics covered include email campaigns, inventory, payments, accounting and taxes, preventing fraud, security, getting positive feedback, cross-selling and up- selling, photos, writing descriptions, listings, and finding products. Other chapters discuss pricing, alternative auction sites, search engine optimization, customer service, bulk versus individual items, and auction management. Many online resources are listed in the bibliography. (Annotation ©2007 Book News Inc. Portland, OR)
The real estate developer's handbook; how to set up, operate, and manage a financially successful real estate development. (CD-ROM included)
Davis describes how to be a successful real estate developer and the process of setting up, operating, managing, and financing an enterprise. She explains predevelopment; rules and laws, including environmental issues and insurance; choosing the first location and different types of buildings to consider; the real estate cycle; types of corporations and business structures; and financial details. The CD-ROM contains forms used in the book in PDF format. There is no bibliography, but many websites are listed. (Annotation ©2007 Book News Inc. Portland, OR)
The ultimate guide to search engine marketing; pay per click advertising secrets revealed.
Declaring "no business can afford not to have a well-executed marketing plan linked to search engines," this text provides advice on how to utilize pay-per-click advertising to attract consumers to one's products and services. The guide covers the history of online marketing; optimizing one's website for search engines; tips and tricks on generating site traffic; developing an advertising budget; the components of Google, Yahoo, and Microsoft ad applications; fraud identification; and affiliate marketing campaigns. (Annotation ©2007 Book News Inc. Portland, OR)
